Horizontal marketing is relative vertical marketing, ws number list a horizontal creative thinking method. Restructure products by developing new uses for existing products, creating new scenarios and targeting new targets. Horizontal marketing is a creative process, which is more suitable for the divergence of creative content. It is a kind of creative thinking, and it is a necessary supplement to vertical marketing. In other words, horizontal marketing is not a substitute for ws number list vertical marketing, but a completely new way of thinking when the market is deadlocked. Horizontal marketing is divided into 3 steps:
Choose a focus, the focus can be something we want to focus on, a problem to be solved, a goal to be achieved. For example, sending roses on Valentine's Day ws number list can be the focus of our attention. A lateral displacement is performed to generate a stimulus, a disruption made by the logical sequence of thought, creating a new empty ws number list market. There are currently 6 methods: Substitute, Invert, Combine, Exaggerate, Remove and Reorder. For example, take "Send roses to your lover on Valentine's Day" as an example, you can explain these 6 techniques in detail.
Establishing a connection; establishing the core of the ws number list connection is to rationalize the content logic of horizontal replacement, such as sending lemons on Valentine's Day, just like how to achieve, in which situation to send lemons, so ws number list that the whole process is logical.