That's like saying math is easy when all you've done is basic algebra. Then someone asks you to solve Einstein's field equations... Yes, of course, some elements Shadow Making of technical SEO are simple. There are some basics that are easy to learn and spot, but that's just the tip of the iceberg. What I often find about people who don't really understand Shadow Making technical SEO is that they tend to follow a mentality.
But good technical SEO isn't about following a checklist and checking things off so you can show the client you've done them; it's about digging deep Shadow Making into the data, understanding at a basic level how search engine spiders interact with the website, and identifying the (sometimes minor) changes that could make a big difference. It's neither black nor white The concept that there is away to build a website is naïve; what we do is called optimization for a reason! The best technical SEOs are constantly experimenting and testing new and different techniques to improve Shadow Making performance, as many cases are far from black and white.
Technical SEO has nothing to do with making your website Shadow Making to search engines. Technical SEO doesn't anything; it's about what search engines do when they're actually on your site in the first place. So let's ditch that makeup Shadow Making metaphor, shall we? The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.