It is increasingly possible to skip advertisements. For example, you can skip the Mobile Phone Number ads on YouTube, swipe away stories and quickly scroll past them in the feed. It has therefore become even more important to immediately attract attention with your advertisements with a clear message, so that your target group takes the time to look at them. You get good ads by testing, testing and more testing But how do you make Mobile Phone Number good advertisements? The main thing is to test a lot. I have listed a number of points that your advertisements must meet in any case. Keep in mind that not every Mobile Phone Number business or customer is the same.
This is also reflected in the A/B tests we do. What goes smoothly for one company Mobile Phone Number does not guarantee success for another company. But there are factors that you can influence. Your advertisement must comply with this 1. Keep it short The concentration span of humans is Mobile Phone Number getting shorter and shorter. As marketers, we have to take this Mobile Phone Number into account. It used to work well if you advertised a 15 to 30 second video, but today you don't want a video ad to last longer than 15 Mobile Phone Number seconds. In fact, after testing with several customers, it often turns out that 5-second videos provide the best results.
That means that the message of your video should already be clear in the first 3 seconds. Mobile Phone Number Do you still want to advertise with a longer video? Then make sure that the message is clear in the first 3 seconds, so that the viewer can decide to watch the rest of the video afterwards. Mobile Phone Number 2. Create multiple formats As I mentioned before, it is now common to use multiple placements. However, it doesn't look pretty if you use a square image in a Story of Reels. Therefore make sure that Mobile Phone Number you supply a different format of the creative you want to use for each placement. Keep in Mobile Phone Number mind that you have no text in a Story format,