Trigger marketing is a fundamental tool for your email marketing strategy to succeed. Also called triggered email marketing, it consists of triggering messages or notifications at a certain time, in response to an event. This event can be a user action, a special day, a big news story, or any other moment that could be a conversion opportunity for your brand. Thanks to triggered email marketing , you can seduce your audience with highly personalized messages that reach the perfect customer at just the right time. To help you put it into practice right now, today we are going to see 10 types of trigger marketing campaigns and how to use them. 10 Types of Trigged Email Marketing Campaigns and How to Use Them 10 types of triggered email marketing campaigns Welcome .
Good starts are always important, so be careful when crafting your first message to your new users; its success will determine your future relationship. It also helps the user know what to expect from you and how to behave in relation to your brand, so be as clear as possible. Incorporation . The user has already subscribed to your newsletter, but has not yet created an account or started using your website or ecommerce. It's time to send him an email that encourages him to get going. Early activation . This message is specially designed for people who have already created an account on your website, but have not yet started the purchase process. Think about Image Manipulation what incentives you can offer them to move them down the conversion funnel . Reactivation . Everything was going fine... but in some early stages of the process, the user stopped clicking. If you want him to come back to you, win him over with the right triggered email marketing. Remarketing . If you want to start with a single trigger marketing campaign, make it this one! These messages, also known as "abandoned cart", are those that are directed at users who have left a purchase in the middle. They are the ones that get the most conversions of all email marketing campaigns, especially if you hit the right offer. Transactional .
These messages are the typical purchase confirmations, orders, shipments, returns... By themselves they will not bring you conversions, but they are essential for good communication with the customer and can also reinforce your brand image. Account Notifications . These emails are the ones that inform the user of password changes, email and other information about their account. Like the previous ones, they are not aimed at conversion but are essential for smooth communication. personal events . Show your user that you remember him! These are the typical congratulatory messages for birthdays, anniversaries and other important dates. How can you make your brand stand out on that special day? Achievements .