To increase traffic on your social networks or on your website , since —as we mentioned before— visual content has a higher percentage of positive response on the internet. CTA inbound marketing service Characteristics of a selling infographic Infographics are used for various purposes, however, it is true that their usual use is in marketing strategies. Therefore, below we list its main characteristics, focused on attracting users and potential customers: Explain the most important parts with visual elements :
Like illustrations, drawings, images and graphics. It has a good storytelling : Because this format is capable of developing an extensive topic with just one image, something that is achieved by the good ordering of ideas. It is creative and striking : Otherwise it would fax number list not fulfill its main objective, which is to make certain types of information more accessible, so that it reaches a larger audience. It can become viral in digital media : Thanks to its format that turns out to be easy to share on social networks, and because —most of the time— it offers very useful content for users. The content that it offers is of value :
It must go according to the parameters of the contents of an inbound marketing strategy. This includes being informative, offering useful and up-to-date data, but above all, being an answer to user questions. It has a call to action (CTA) : Just as all good content should encourage the public to do something, be it like the fanpage, subscribe to a newsletter, visit the website, leave a comment, change their mind, or purchase a product or service. Transmits the identity and charisma of the brand : The infographic must have the colors, fonts and styles marked in the brand book, so that it can be easily identified and contribute to the image.