Maybe you bought it in the cell phone number list seedy parking lot behind Gold's Gym and smoked an apple in your friend's Impreza puffing on 99 cent cans of Arizona iced tea and those extra spicy Doritos while a crooning Robert Plant penetrated your ear holes? Now, in a dozen states (and counting), you can walk into a store with nothing more than a license and a handful of cash and choose from an assortment of prerolls, vape pens and treats loaded with THC. Heck, Illinois had $39 million in sales in its first month, and by the cell phone number list time you read this, that won't even be impressive.
Unfortunately, the cell phone number list commercialization of cannabis - and CBD, its non-psychoactive cousin peddled by gas station attendants and e-commerce brands cell phone number list as cures for every conceivable disease with impunity - remains woefully behind. It's part regulation hamstrings, part reckless pride; in many emerging markets, the dominant attitude remains: “Marketing?! My customers are always impressed to be able cell phone number list to buy a blunt in a place that looks like an Apple Store.
Cannabis Marketing: An Industry Snapshot
Despite a precarious federal status, the cell phone number list legal cannabis market spans 33 medical states and 13 medical/recreational states and includes more than 10,000 companies. The space is growing rapidly, with sales of over $14 billion in 2019 and expected to reach $25 billion by 2021 . While cannabis has created cottage industries across the cell phone number list country (ancillary businesses ranging from armored cars to delivery apps, IoT ground controllers to PoS systems), businesses touching plants - a very literal industry term - can be subdivided into the following segments.
Dispensaries: Local Cannabis Businesses
Ah, the cell phone number list small business, the backbone of America. Dispensaries are often small, local businesses with limited marketing budgets looking to drive traffic and ultimately sales. They are like any other brick and mortar, but with more paperwork and longer lines.
Dispensaries tend to have a hard time with advertising because, well, most of what's out there seems incredibly expensive (who really knows what a billboard costs, anyway?) or non-existent. As such, these businesses rely heavily on email and texting cell phone number list to cross-sell and generate repeat customers. While this certainly improves customer lifetime value, or CLV , it has virtually no impact on net new customers.
CPG: Think “smokable white claw”
Like any other industry, cannabis has its own array cell phone number list of consumer goods that compete for shelf space and customer loyalty . While the existence of consumer packaged goods, or CPG, brands in the space is mostly limited to mature recreational markets today, their prevalence will undoubtedly increase (particularly when the rights to launch established cell phone number list brands in the nascent markets are sold and, eventually, interstate commerce becomes a reality).