Remember there are plenty of other methods to building your list. Be creative and think of ways you can draw your customers into giving you mailing list their information at little to no cost to you and your business. You may surprise yourself with the unique ways you come up with. It seems everyone is into online marketing and it's obvious from the plethora of mailing lists available. Every day, there are thousands more web sites and blogs and email marketing campaigns coming online. So how do you develop the mailing list skills and techniques to take advantage of the surge and stand out above the crowd? Every day, new marketing strategies are being developed and discovered to keep up with the changing face of the business world online. Permission marketing, known as opt-in marketing is one of the best ways to help your sales in a low cost way. Opt-in mailing lists require mailing list your website visitor to agree to receiving your marketing materials and have confirmed their email address. Once you have your potential customers email, treat it like gold, because it can potentially be very valuable to you.